Think of any given Instagram page and you’ll likely imagine some perfectly curated spread of photos that make the life of the person running it look unobtainable in some way. It might be a barrage of travel photos, make up, outfits, restaurant meals, whatever it is you’re into and using to cram up your feed. Recently, between binge-watching the YouTube channel “The Financial Diet” and speed-reading pretty much the entire finance and business section of Dymocks, I’ve been looking at my own Instagram feed with a critical eye. Blogging makes acquiring these kinds of lifestyles look easy and obtainable, but the simple truth is that they aren’t for most people. If you’re what I would call a “business blogger”, that is to say a savvy individual whose blog is run as a business who is consequently receiving either PR or sponsorships regularly, then living this way probably isn’t driving you into financial ruin because you’ve been clever and monetised appropriately. If, however, you’re more of a “hobbyist”, your situation might look very different. With that in mind, I wanted to share some lessons I’ve learned about the financial truth of “keeping up with the Joneses” on Instagram over the past few years.